- 89% of UK adults masturbate
- 40% of UK adults have masturbated more than ever before due to lockdown, with 70% of UK Brits using a sex toy in the last year to masturbate
- 70% of UK adults that have never masturbated before have never considered it
- Why do people in the UK masturbate?:
o 59% masturbate to satisfy sexual urges
o 54% masturbate to achieve sexual pleasure
o 49% masturbate to relieve stress or relax
- Similar to previous years, Brits agree that masturbation contributes to their sexual well-being:
o 78% says it improves their mood
o 75% says it helps improves their happiness
o 74% says it helps manage their stress
o 74% see it as a form of self-care / therapy