A new 2021 study by global sex toy brand TENGA shows just how much people in the UK are masturbating, and what this means for health and wellbeing…
- 70% of UK sex toy users have used a sex toy in the past year
- Nearly half of sex toy users (45%) report using them mostly to pleasure themselves (66% among women).
- Around one-in-five (22%) report mostly using sex toys to pleasure a partner, climbing to 45% among men.
- 77% of UK Adults 18-54 are open to the idea of buying a sex toy on the future, up from 67% in 2020.
- This openness to buying is highest among current sex toy users (96%) as well as those who have never used but have considered trying (84%).
- 89% of UK adults masturbate
- 40% of UK adults have masturbated more than ever before due to lockdown, with 70% of UK Brits using a sex toy in the last year to masturbate
- 70% of UK adults that have never masturbated before have never considered it
- Why do people in the UK masturbate?:
o 59% masturbate to satisfy sexual urges
o 54% masturbate to achieve sexual pleasure
o 49% masturbate to relieve stress or relax
- Similar to previous years, Brits agree that masturbation contributes to their sexual well-being:
o 78% says it improves their mood
o 75% says it helps improves their happiness
o 74% says it helps manage their stress
o 74% see it as a form of self-care / therapy